Scripts 1–2 free · full pack of 6 in the paid tier
Cold Outreach Script Pack
Cold emails that get replies, not unsubscribes. Each script is annotated line-by-line so you can adapt it to your own voice instead of sounding like a template.
1. The Freelance Pitch (to a business with a visible problem)
Use when: you can point to something specific on their site/product that's leaking money.
Subject: your {page} loads in 6s on mobile
Hi {FirstName},
I tried to {do the thing their site is for} on my phone and gave up — the {page} took 6 seconds and three taps.
I fix exactly this for {their industry} businesses. Last month for {similar company}: load time 6s → 1.8s, {measurable result}.
Want me to send a 60-second screen recording showing the three fixes I'd make first? No charge, no strings — if it's useful you can decide what to do with it.
— {Name}
{portfolio link}
Why it works: the subject line is about them, not you · the proof is a number, not an adjective · the offer costs them nothing and demonstrates skill in the medium you're selling (you fix websites, you send a video) · one clear next step.
2. The Partnership / Integration Ask (to a fellow builder)
Use when: your products share a user base and a integration helps both audiences.
Subject: {TheirProduct} + {YourProduct} — your users keep asking
Hi {FirstName},
I run {YourProduct} ({one-liner, no adjectives}). Three of our mutual users (happy to name them) asked this month if we integrate with {TheirProduct}.
I scoped it: {API} makes this a ~2-day build on my side, and I'll do the work and maintain it. You review the PR, or I keep it as an unofficial client — your call.
Worth 15 minutes next week?
— {Name}
Why it works: leads with demand evidence (users asked, not "I have an idea") · you carry the cost and the maintenance (the real objection) · offers a no-commitment fallback · tiny specific ask (15 min).
Scripts 3–6 in the full pack: the Press Intro (get covered without "just launched 🎉"), the Investor Forwardable (written to be forwarded, not read), the Re-engage Dead Client (65% reply rate because it's honest), and the OSS Maintainer Ask (contribute without entitlement). Bundled with the Indie Landing Copy Pack. Price your outreach work first: Rate Calculator.